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【With the same author name:【Zhang Pan】 Found 1 articles】
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| F270
A Literature Review of Consumer Superstition and Prospects
Guo Yulang
,
Zhang Pan
Superstition is always very ubiquitous in consumer behavior context. With the advent of information age, undiscerning consumers are more and more susceptible to the superstitious beliefs. ...
First published at: Oct 20, 2016
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ESI
doi:
10.16538/j.cnki.fem.2016.10.009
Foreign Economics & Management
, Vol. 38, Issue 10
, pp. 117 - 128
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Journal of Shanghai University of Finance and Economics
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